Creative Brief
“Killer Whale Tank” — Visual Storytelling
This project brings to life Gord Downie’s legendary “Killer Whale Tank” rant, improvised during The Tragically Hip’s iconic performance at the Roxy in Los Angeles on May 3, 1991.
During a live rendition of “New Orleans Is Sinking,” Downie launched into a raw, stream-of-consciousness narrative—unfiltered, urgent, and electric. Our goal was to translate that spontaneous energy into a visual language that felt just as alive.
Through a sequence of illustrations designed to flow seamlessly together, we created a visualizer that amplifies the movement, adrenaline, and emotional intensity of the moment—honouring both the story and the spirit of Downie’s performance, while allowing audiences to experience it in a new, visceral way.
Client
The Tragically Hip
Services
Animatic, Visualizer, Illustrations
Watch – The Tragically Hip: New Orleans is Sinking
In-video art
In-video art
In-video art
In-video art
In-video art
In-video art
In-video art
In-video art
In-video art
