GLAD: The Odour Guards

Creative BRIEF

GLAD Mascot Development & Implementation

GLAD set out to introduce a fun, fresh mascot to help launch a new line of cleaning products. The character needed to be simple in form yet emotionally engaging—cute, inviting, and unmistakably squeaky clean.

Through extensive exploration of shapes, colours, and wardrobe variations, we landed on a design that balanced charm with clarity. The result is a timeless mascot that resonates with longtime customers while appealing to a new generation. The character was rolled out across multiple print and animated marketing campaigns, bringing GLAD’s brand personality to life.

Don’t get mad. Get GLAD.

Client

GLAD

services

Character Design