Creative Digest
Mascot design for GLAD’s Odour Guards.
GLAD wanted a fun and fresh new mascot to help usher in a new line of cleaning products. They needed to be simple in shape/design, but effective in creating something cute and inviting – while also looking squeaky clean! After various ideas on form/colour and outfits, we were able to nail down something that evoked all of these emotions creating a timeless mascot to draw in customers both old and new which were utilized in various print and animation marketing campaigns. “Don’t get mad, get Glad!”
Client
GLAD
services
Character Design
Watch – GLAD: The Odour Guards
Refined Inks
Colour exploration
Character Refinement
World Building
3D render
