Creative BRIEF
TekSavvy — Brand Film & Visual Storytelling
TekSavvy approached us to create an infomercial that clearly articulated what makes them different—and why they’ve remained a trusted independent ISP for over 25 years. The objective was to distill a complex value proposition into a short, punchy piece that was both informative and entertaining. We achieved this through a bold, graphic visualizer that delivered their message with clarity, confidence, and a sense of fun.
In parallel, TekSavvy wanted to spotlight the broader state of Canada’s telecommunications industry. Drawing inspiration from X-Men: Days of Future Past, we developed The Intrepid Savvies—a playful, high-concept narrative featuring a captured regulator, an all-powerful telecom empire, and a small but mighty group of heroes fighting for change. The result is a compelling call to action that champions fair competition, independent service providers, and lower prices for Canadians..
Client
TekSavvy
Services
Animatic, Visualizer, Illustration, Writing
THE INFOMERCIAL:
Watch – TekSavvy 25 years
Thumbnail storyboard
Storyboard
Graphic concept
THE Comic | Development art:
Tek Days of the Future Savvy – Cover
Tek Days of Future Savvy – Sketch
Tek Days of Future Savvy – Inks 1
Tek Days of the Future Savvy – Inks 2
Tek Days of the Future Savvy – Colours
Tek Days of the Future Savvy – Lettering
